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Many people remain unaware of the displacement of Indigenous people caused by the creation of National Parks. Through a full-scale rebranding, the National Parks will not only honor and recognize the original caretakers of the land, but shed light and transparency on a dark history. Profits made from the rebranded merchandise will go back to the displaced communities to ease the suffering caused by past wrongs.

We preserved their land, now let's preserve their stories.

All artwork inspired by native artists.

NATIONAL PARKS

ART: Hayley Christensen

COPY + STRATEGY: Lili Maero

MANAGER: Donna Wilson

Special thanks to Donna Wilson for consulting on how to proceed on this sensitive topic.

inspired by

JACK SOREN

inspired by

OSCAR HOWE

inspired by

R.C. GORMAN